- DESCRIPTION DU POSTE
The Digital Art Director will create digital ideas and execution through production/realization.
Position Responsibilities:
Develop Digital Creative Concepts:
• Develop digital creative concepts that achieve the overall business strategy while creating an exceptional digital experience for consumers
Develop Digital Comps:
• Flesh out the digital concepts into a tighter form showing how it would be executed. Executions could range from websites, online advertising, mobile, games, kiosks, social networks, to out of home/retail rich media development (video, audio, 3D, flash animation technologies)
• Design digital solutions by synthesizing all brand, business, and user inputs.
• Liaise with project team, particularly experience planning, project manager, analytics and technical to ensure executions are feasible. Ensure that brand guidelines and technical requirements are followed.
Oversee production/realization of end product:
• Guide the creative and strategic direction of the end product ensuring superior creative product are delivered and maximum client satisfaction is achieved
• Confer with project team to ensure all media is accurately linked and tracked in a manner that is consistent across all channels
• Perform quality assurance of end product to ensure it is in accordance with digital creative concept
Skills
Creativity:
— Approaches new and different ideas with curiosity and open-mindedness
— Has good judgment about which creative ideas will be effective and actionable
— Fosters an agency climate conducive to the pursuit of creative and innovative ideas
Influence:
— Communicates a compelling creative vision and way to realize the ideas in a way that inspires and engages all
— Engenders respect/builds effective relationships internally and externally at the appropriate level
Design Skills:
– Graphic design & typography
– Ability to adapt and come up with effective designs for all digital platforms
Design Skills and Technical Knowledge:
– Solid understanding of pixel perfect design and typography
– Understanding the limitations and capabilities of HTML, CSS, Javascript and Flash
– Deep understanding of interface design (UI/UX, navigation patterns, interaction, functionality etc.)
– Mobile and tablet design specifications and usability
– Ability to prepare technical design guidelines
– Staying current with latest technology and visual trends
Design Tools:
– Adobe Photoshop, Adobe Illustrator, Adobe Flash
– Plus: Adobe After Effects, Adobe Premiere, any 3D applications or wireframing tools
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