Ca vient de tomber, samedi 25 juin 2016

Pour Maurice Lévy, le Brexit n’aura que peu de conséquences sur Publicis

Publicis a plusieurs agences à Londres, des états-majors, mais le Royaume-Uni ne représente qu’environ 6% de son activité, soit le même poids de la France, a-t-il rappelé. Publicis aura même « un avantage » du fait que son siège est installé sur le continent, a souligné Maurice Lévy. Source


Le Brexit est une opportunité à saisir, selon l’AACC

Vincent Leclabart, président de l’Association des agences-conseils en communication (AACC), voit dans le vote en faveur du Brexit une occasion à saisir pour les agences françaises. Source

U.K. Ad Industry Uses All Its Skills to Sway Young Brits Against ‘Brexit’

Although voters as a whole seem split, the vast majority of the advertising and marketing industry supports staying, with WPP CEO Martin Sorrell perhaps the industry’s most vocal « Remain » supporter. They are backing the campaign officially known as Britain Stronger in Europe, facing off against the organization Vote Leave. Source

Advertising spend to take £220m hit over Brexit fears, says WPP

GroupM, the media arm of Sir Martin Sorrell’s WPP, has downgraded its forecast of UK ad growth for 2016 by £220m between its November and June forecasts, with the market only expected to bounce back in the event of a vote to remain in the EU. Source

Brexit reaction: Ad industry rocked by UK vote to leave EU
Senior figures from across the UK’s advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

The Brexit effect: advertising

The UK advertising sector is a large contributor to the UK economy with a gross annual revenue of £13.3bn, contributing over £2.9bn to the economy each year. It also employs 96,000 people (63% women), 19,000 of whom are self-employed. On current growth, inside the EU, the Advertising Association is predicting an increase in UK advertising’s contribution to national exports of 54% over the next five years. Source


Why UK media needs to stop blaming the Brexit for ad revenue declines

The UK’s biggest terrestrial TV commercial broadcaster ITV said on Thursday that worries over Britain’s referendum on its EU membership have led to « uncertainty in the UK advertising market. » Source

Advertising and Media Industries Brace for Uncertainty in Wake of ‘Brexit’

As the global advertising industry finishes up a week in the sun at the Cannes Lions festival in France, executives awoke Friday morning to news that Britain—the largest advertising market in Europe—will be leaving the European Union. Source



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