Pour Maurice Lévy, le Brexit n’aura que peu de conséquences sur Publicis
Publicis a plusieurs agences à Londres, des états-majors, mais le Royaume-Uni ne représente qu’environ 6% de son activité, soit le même poids de la France, a-t-il rappelé. Publicis aura même « un avantage » du fait que son siège est installé sur le continent, a souligné Maurice Lévy. Source cbnews.fr
Le Brexit est une opportunité à saisir, selon l’AACC
Vincent Leclabart, président de l’Association des agences-conseils en communication (AACC), voit dans le vote en faveur du Brexit une occasion à saisir pour les agences françaises. Source strategies.fr
U.K. Ad Industry Uses All Its Skills to Sway Young Brits Against ‘Brexit’
Although voters as a whole seem split, the vast majority of the advertising and marketing industry supports staying, with WPP CEO Martin Sorrell perhaps the industry’s most vocal « Remain » supporter. They are backing the campaign officially known as Britain Stronger in Europe, facing off against the organization Vote Leave. Source adage.com
Advertising spend to take £220m hit over Brexit fears, says WPP
GroupM, the media arm of Sir Martin Sorrell’s WPP, has downgraded its forecast of UK ad growth for 2016 by £220m between its November and June forecasts, with the market only expected to bounce back in the event of a vote to remain in the EU. Source theguardian.com
The Brexit effect: advertising
The UK advertising sector is a large contributor to the UK economy with a gross annual revenue of £13.3bn, contributing over £2.9bn to the economy each year. It also employs 96,000 people (63% women), 19,000 of whom are self-employed. On current growth, inside the EU, the Advertising Association is predicting an increase in UK advertising’s contribution to national exports of 54% over the next five years. Source thesandpit.com
Why UK media needs to stop blaming the Brexit for ad revenue declines
The UK’s biggest terrestrial TV commercial broadcaster ITV said on Thursday that worries over Britain’s referendum on its EU membership have led to « uncertainty in the UK advertising market. » Source businessinsider.com
Advertising and Media Industries Brace for Uncertainty in Wake of ‘Brexit’
As the global advertising industry finishes up a week in the sun at the Cannes Lions festival in France, executives awoke Friday morning to news that Britain—the largest advertising market in Europe—will be leaving the European Union. Source wsj.com
Enregistrer
Enregistrer